For any busy mom, a good multitasking product is basically gold—just ask Kristen Bell. Between her filming schedule, parenting and the everyday chaos that comes with being one of Hollywood’s most relatable moms, she’s no stranger to on-the-go essentials. Her latest favorite, according to a recent Instagram story: Tubby Todd’s Barrier Balm ($12), a twist-up, skin-soothing stick designed to tackle just about every dry-skin dilemma.
The mess-free balm, created for quick, targeted relief, is packed with moisture-locking ingredients that address eczema, dry patches, redness and irritation (think star skin saviors like 1 percent colloidal oatmeal). But Bell’s love for nourishing products goes beyond the basics. She’s shared that she uses it everywhere: on her hands and cuticles, under her eyes for a hydration boost, on her hair flyaways and even on random dry spots that pop up throughout the day. And one big bonus, according to Bell: “It comes in a two-pack!”
Bell isn’t the only one singing Tubby Todd’s praises. The brand has quietly built a cult following among celeb moms, including Ashley Tisdale and Lala Kent, who’ve become loyal fans of products such as the brand’s beloved All Over Ointment. The draw is simple: its gentle formulas work and fit easily into everyday routines—for parents and their littles alike.