For a brand built on confidence, it only makes sense that Spanx would make its most fearless move yet by defining its signature hue. Announced today, the global women’s lifestyle brand joins forces with the Pantone Color Institute, the world’s foremost authority on color, to unveil SPANX Red, a bold, full-bodied shade that radiates empowerment, energy and unapologetic strength.
Celebrating 25 years of redefining how women move through the world (yes, that’s how long ago Sara Blakely chose the red packaging for her game-changing creation to stand out in a sea of beige), Spanx’s newly christened color captures the heartbeat of its legacy. “Partnering with Pantone isn’t just about naming a color—we’re celebrating our legacy,” says Katie Weeks, senior vice president of brand marketing at Spanx. “Red has been a hallmark of our brand since day one and it felt so right to cement SPANX Red in our 25th anniversary year to continue to empower her to feel unstoppable, bold and fearless every day.”
Laurie Pressman, vice president of Pantone, adds, “Warm and full-bodied with a hint of yellow, SPANX Red is a potent red tone infused with strength and determination. It showcases not only the fearless history that has defined the company but also its continued dedication to that same bold spirit for the future.”
To mark the moment, Spanx and Pantone teamed up with Danish design house Copenhagen Design on a sleek, three-piece limited-edition capsule collection that brings SPANX Red to life via everyday essentials, including a modern Thermos, a statement umbrella and a chic shopping bag. Each piece captures the energy of the color (as displayed by spokesperson and supermodel Niki Taylor in the brand’s ads), offering a tangible way to carry that fearless Spanx spirit wherever the day takes you.
Available exclusively at the SPANX Red Anniversary Shop on Spanx.com, the collection is accompanied by a curated edit of the brand’s most iconic red-inspired styles, which celebrate the color that started it all.
