The 10 Most Searched Hair Colors in 2025, According to Google

The end of the year is always a moment to look back at the hair colors that defined us, whether it was that platinum blond bob you lived in all summer or a brief flirtation with copper. And if you’re wondering which shades captured everyone’s attention, Google just answered the question. The company released its annual Year in Search report, revealing the hair colors people Googled most in 2025. While trends shifted all year long, the data shows two families reigned supreme: reds and brunettes. From cherry cola to honey brown, these are the 10 most-searched hair colors of 2025, according to Google.

1 / 10

Mocha Mousse

Pantone’s previous Color of the Year was a sumptuous soft brown with deep chocolate tones, basically the perfect fall or winter shade. It’s easy to see why this color still tops Google’s list: it’s effortless, versatile and flattering on every skin tone.

2 / 10

Calico

Y2K hairstyles have made a strong comeback in recent years, but this color trend takes the cake. It features chunky highlights strategically placed throughout the hair and fantasy colors, such as bright copper, cherry cola and blond. The combined look is pure nostalgia, but also a bold statement that feels timely with today’s beauty trends.

3 / 10

Cherry Cola

For those who prefer to make a subtler statement, there’s cherry cola. It expertly blends deep tones, including cherry and woody grays.

4 / 10

Soft Auburn

According to Google’s list, red and brunette are the two most favored hair colors this year. This shade blends them to create something soft, subtle and full of dimension.

5 / 10

Espresso

Dark brunette will always be a chic hair color for fall. Given that, it’s unsurprising to see that espresso made this list. The shade has had quite the run this year and even became Kim Kardashian’s go-to color this season.

6 / 10

Honey Brown

Clearly, brunettes are having a moment. But if you usually stick to blond, a honey-brown hue could be the perfect crossover shade. The ribbons of gold woven through brunette create a soft, wearable look that’s easy to maintain. Even better? It can be customized to fit your style, whether you want to go lighter or deeper.

7 / 10

Ash Brown

Ash brown is the hair color trend you probably didn’t see coming this year. It’s completely different from the soft brunette shades that have dominated, with a much icier feel thanks to cool gray tones. However, that’s what makes it stand out. Like the cool-toned makeup trend, it’s fueled by grunge vibes.

8 / 10

Milk Tea

Ashy and cool-toned blonds can be difficult to pull off. Unlike many trendy blonds, they don’t have warm undertones that turn the color into a golden, sunny hue. Instead, they rely on grey tones, devoid of color, which give an edgy, unique feel.

9 / 10

Cherry Red

If 2024 was the year of copper hair, 2025 belonged to cherry red. Several shades took off, including the cherry cola above, but a true dark cherry shade stole the show. It has tons of dimension, thanks to deep red and rich undertones, and it emanates shine while creating a cool ombré effect as it grows out.

 

 

10 / 10

Cinnamon Brown

Despite being last on the list, cinnamon brown is quickly becoming a fan favorite. Maybe it’s the rise of skin-tone hair colors and unique brunette shades taking over TikTok. Whatever the reason, we can bet it’ll be a strong contender in 2026.