For It’s a 10 Haircare founder and CEO Carolyn Aronson, the partnership with Isabella Strahan, the first-ever brand ambassador for the company’s F.A.S.T. Haircare, began long before it ever became official. “I actually knew Isabella before her cancer diagnosis, and when she became ill, I felt for her and reached out, sending her some of our hair-care products during her treatment,” Aronson recalls.
What started as genuine support turned into a natural alignment. “When she went into remission, we had just acquired F.A.S.T. Haircare, and my husband, Jeff, immediately said: ‘I think she would be an amazing face for the brand.’ Given her story, her strength, and the connection she had already built with her community, it all came together naturally from there.”
For Strahan, F.A.S.T. became a source not just of care, but of hope during one of the most challenging chapters of her life as she battled with brain cancer. “F.A.S.T has been boosting my confidence even before my hair started growing back,” she says. “During the end of my treatment, I had no hair and that took a toll on me mentally. Carolyn had sent me products from the F.A.S.T. line….and just using these products, while not even having hair, made me excited for the future and the growth that I would be achieving. I felt that I could envision my future confidence that I am regaining from the growth of my hair.”
Strahan shares that she would use the extract multiple times a day, and “even if my hair could not biologically grow from the chemotherapy, it gave me a purpose, and I was doing the best for my scalp. This hair-care line plays into my confidence every day as my hair continues to grow and I experiment with different lengths and styles.”
Aronson says choosing Strahan as the face of the line was deeply intentional. “Isabella was the perfect match because she had already been so open and vulnerable in sharing her story publicly, even in the toughest moments of her cancer journey and losing her hair. Her honesty created an organic and deeply authentic connection with the public, which not only helped her heal but also offered comfort and relatability to anyone going through something similar.” That same openness is part of what made the collaboration feel so natural. “Her youth, warmth and naturally connective personality made the partnership feel effortless. She’s genuinely the kind of person we love to work with——grounded, inspiring and a great girl. It felt like a win-win.”
F.A.S.T. Haircare’s mission—support, empowerment and healing—mirrors the strength Strahan brought to the partnership. As Aronson explains, “F.A.S.T. Haircare is a brand rooted in support, empowerment and healing, and it’s clinically shown to help hair grow up to 99 percent faster, making it especially powerful for anyone on a regrowth or recovery journey. The way Isabella connected with people aligned perfectly with that mission, and the partnership became an organic, mutual, give-and-take process that reflects exactly what the brand stands for.”
