Hair Moisturizers Are Trending in France—These Are the Ones to Try for Dry Hair

Dry, dull hair tends to get even more dehydrated during the winter with cold temps and icy winds working overtime against it. Just like our skin, our hair can benefit from a boost of moisture. While it’s easy to forget our hair might need extra hydration beyond what happens in the shower, it seems more people are adding moisturizing products to their hair-care routine. The trendsetters in France are hyper-focused hydration with hair moisturizers receiving an average of 177.8K weekly views on TikTok, marking an over 2,000 percent increase year over year, according to recent Spate data.

TikTokers sharing their best moisture-retention tips and product recommendations, especially for textured hair, are incurring a lot of interest. Winter is the time to lean into protective, restorative treatments for skin and hair alike. If you’re looking to transform your dry hair into hydrated, shiny strands, it’s time to add a hair moisturizer to your routine. Whether it’s a nourishing milk or thick moisturizing cream, the products below will help hydrate hair for a healthy, vibrant look and feel.

The Best Hair Moisturizers for Dry Hair

1 / 10

Oribe Supershine Moisturizing Cream ($54)

This luxe remix of leave-in conditioner is made to quench even the thirstiest hair. The formula is especially designed for medium to thick and extra-long hair. It calms frizz and promotes soft, shiny strands while evening out the moisture levels.

• BUY ON AMAZON – $54
• BUY ON DERMSTORE – $54

2 / 10

Pattern Moisture Milk ($29)

Tailored to natural hair, this formula is a tall glass of milk for parched hair. It’s lightweight enough to use daily without worrying about strands getting greasy or weighed down, but it promotes moisture for days, so you don’t necessarily have to. Reviewers love using it between styles to refresh hair.

• BUY ON ULTA – $29
• BUY ON SEPHORA – $29

3 / 10

Amika Supernova Moisture + Shine Hair Cream ($30)

Weightless hydration and supernatural shine are some of the biggest benefits of this cream that works with any hair type. One reviewer notes it even works great with her dry, gray hair. Another says that on days when she forgets to use it, she immediately notices a difference in her hair.

• BUY ON AMIKA – $30
• BUY ON SEPHORA – $30

4 / 10

RŌZ Milk Hair Serum ($52)

This celeb-loved and NewBeauty Award-winning serum helps promote hydrated, frizz-free hair and is just as great for air drying as it is for blow drying. The Big Sur-inspired fragrance is an extra bonus.

• BUY ON AMAZON – $52
• BUY ON RŌZ – $52

5 / 10

R+Co High Dive Moisture + Shine Crème ($36)

If your hair is craving deep hydration, grab this shine-inducing cream from R+Co. It promotes luscious, soft, frizz-free, highly moisturized hair. Plus, the scent is so good you can skip perfume.

• BUY ON AMAZON – $36
• BUY ON REVOLVE – $36

6 / 10

CÉCRED Moisture Sealing Lotion ($38)

This do-it-all formula hydrates hair, reduces frizz and split ends, enhances curls and adds a shiny finish to strands. It’s ideal for natural, curly hair, but it can suit any hair type—one reviewer with straight, over-processed blonde hair says it brought her strands back to life.

• BUY NOW – $38

7 / 10

IGK Mistress Hydrating Hair Balm ($29)

Reviewers with everything from curly to fine, thin hair sing the praises of this hydrating hair balm. It transforms dry, coarse, frizzy hair into unrecognizably smooth, soft, hydrated hair. One fan says she even uses it on her goldendoodle.

• BUY ON AMAZON – $29
• BUY ON ULTA – $29

8 / 10

Miss Jessie’s Baby Buttermilk ($21)

Smooth and moisturize your curls for baby soft hair. “Miss Jessie’s Baby Buttermilk has been a lifesaver. My hair was feeling dry and a little stressed from the color, but this cream brought it back to life! It’s super hydrating without being heavy,” raves one reviewer. It’s gentle and hydrating enough to use on kids and adults alike.

• BUY NOW – $21

9 / 10

Davines MOMO Hair Potion ($32)

This hair potion is nothing short of magic, transforming dry hair into hydrated, silky strands. The formula features melon extract, which is packed with water and vitamins A and C to help hydrate hair. “Finally, a product that tamed my terribly frizzy, coarse and out of control perimenopause hair!” writes one reviewer.

• BUY ON AMAZON – $32
• BUY ON DAVINES – $32

10 / 10

Tgin Butter Cream Daily Moisturizer ($15)

Many thrilled reviewers note that this moisturizer brought their natural hair back to life. “I am not over exaggerating, this is the best hair product I’ve ever put in my hair, and I’ve been getting compliments for my hair,” writes one user. Packed with shea and cocoa butters, this hydrator doesn’t disappoint for curly, coily hair.

• BUY ON AMAZON – $15
• BUY ON ULTA – $17