The Most-Purchased Beauty Products on Amazon in 2025

Our readers’ most-bought beauty picks, month by month.

Leiana Foye

Published: Dec 15, 2025

We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors.

Getty Images / Iryna Veklich

At the end of every year, the editors at NewBeauty like to look back at the products and treatments that truly delivered—and made us feel our best. This year, we’re taking it a step further by highlighting the most popular products you, our readers, couldn’t get enough of—specifically from Amazon. From makeup of all kinds to clean-girl nail-polish staples, here’s what you deemed the best of the best on Amazon each month of 2025.

1 / 12

January

BIODANCE Bio-Collagen Real Deep Mask ($19)

This K-beauty sheet mask’s popularity hasn’t wavered (it’s consistently sold over 100,000 masks a month on Amazon alone this year). It’s more than a viral fad thanks to its plumping, hydrating and firming powers, courtesy of 234 Dalton collagen, oligo-hyaluronic acid and galactomyces.

Featured in: Found: The Very Best Masks for Mature Skin

BUY NOW – $19

2 / 12

February

LAURA GELLER BEAUTY Sculpt-n-Stay Waterproof Brow Pencil ($22)

“This two-in-one pencil and gel has everything you need to give sparse brows a glow-up. It’s perfect for thin, graying and unruly brows alike,” reports our editor. “It even comes in a salt and pepper shade.”

Featured in: 10 Products to Expertly Shape and Fill Aging Eyebrows

BUY NOW – $22

3 / 12

March

Nexxus Hy-Volume Weightless Lift Cloud Foam Treatment ($17)

This year’s award winner for Best Volumizing Mousse is Nexxus’ Hy-Volume Weightless Lift Cloud, a treatment described as “a tubing mascara for your hair.” “The lightweight foam [coats] each hair strand to boost volume and promote a dramatic, full-bodied lift from the root,” adds our editor.

BUY NOW – $17

4 / 12

April

Avène Cicalfate+ Restorative Protective Cream ($26)

There’s little this French pharmacy cream can’t do—just ask dermatologists, editors or celebrities who all rave about it for calming red skin, delivering glass skin or healing scars.

Featured in: This Under-$30 Cream Has 45 Clinical Indications—Here’s Why Derms and Editors Can’t Stop Using It

BUY NOW – $26

5 / 12

May

La Roche-Posay Mela B3 UV Daily Sunscreen ($35)

Our editor calls La Roche-Posay’s Mela B3 line “a revelation for dark spots.” The SPF version uses the same technology as the original: Melasyl, an exclusive ingredient to the brand, and niacinamide.

Featured in: 11 Brightening Sunscreens That Tackle Dark Spots and Even Out Skin Tone

BUY NOW – $35

6 / 12

June

OPI RapiDry All Touchy Feely ($10)

To master “princess nails,” clip your nails short and grab a pink shimmer like OPI’s All Touchy Feely for an understated, elegant manicure.

Featured in: Princess Nails Give Short Nails a New Lease on Life

BUY NOW – $10

7 / 12

July

Maybelline TattooStudio Eyeliner Pencil ($11)

This budget-friendly eyeliner doesn’t tug aging eyelids, is long-lasting and won’t irritate sensitive eyes. Win, win, win.

Featured in: The Best Eyeliners, Per Shoppers 40 and Over

BUY NOW – $11

8 / 12

August

Manucurist Active Glow Blueberry All-in-One Perfecter Nail Polish ($19)

Manucurist’s Active Glow is a rose-hued nail-strengthening polish that’s pretty enough to wear alone.

Featured in: Rosewater Nails Are the Refreshing K-Beauty Trend to Try at Home

BUY NOW – $19

9 / 12

September

La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion ($23)

This dermatologist-recommended lotion contains urea, shea butter and allantoin, which help “soften and smooth rough and bumpy skin,” reports our editor.

Featured in: If You’re Over 50, You Need to Add Urea to Your Skin-Care Routine

BUY NOW – $23

10 / 12

October

ePhD Bond Repair Nail Treatment ($20)

Nail treatments trended big in 2025. The second one to make the list is from ePhD with formula that “goes deep to reverse damage,” explains our editor. “With just two ingredients, [it] manages to repair broken bonds in nails, rebuilding them from within for not only better looking, but genuinely healthier nails.”

Featured in: ‘Time’ Just Named the Best Beauty Inventions of 2025

BUY NOW – $20

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November

The Ordinary GF 15% Solution ($15.50)

A growth factor serum under $20? Leave it to The Ordinary to formulate a straightforward serum featuring a blend of plant-based EGF (epidermal growth factors) for skin renewal, IGF (insulin-like growth factors) for regeneration and TGF (transforming growth factors) to support collagen.

Featured in: Shoppers Over 50 Rave This $16 Growth Factor Serum Firms Fine Lines

BUY NOW – $15.50

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December

L’Oréal Paris Hyaluron Tint Lip Stain Serum ($14)

December’s only halfway over, but the winner for the month so far is L’Oréal’s serum-like lip tints that’ll make you forget dry lip stains of the past. (You can also use the formula on your cheeks, and the stain lasts up to 12 hours!)

Featured in: Launch List: The Best New Beauty Products in December

BUY NOW – $14

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