ulta beauty

ulta holiday beauty sets

The Best Ulta Beauty Holiday Gift Sets Are 40 Percent Off Right Now

By Leiana Foye December 17, 2025

A win for last-minute holiday shopping.

amika hair products

The Hair Brand Behind Hollywood’s Viral Looks Is Now at Ulta

By Liz Ritter December 5, 2025

It's in the "it-girl kits."

10Beauty robotic manicure

The First Robotic Manicure System Launches at Ulta Beauty

By Jessica Fields November 12, 2025

The new technology is now available in one Ulta location, with plans to expand soon.

ulta beauty early black friday deals

Ulta Beauty’s Early Black Friday Event Is One You’d Regret Skipping

new products at ulta beauty

Ulta’s Newest Arrivals Include Fenty Body Wash, an ‘Airbrush’ Foundation and a Firming Hydrogel Mask

Young female friends applying make-up at home

Why Beauty Brands Are Betting Big on College Campuses

NEW YORK, NY - JUNE 26: Emily DiDonato is seen on June 26, 2025 in New York City.

Emily DiDonato Found a $12 Dupe for Rhode’s ‘Toasted Teddy’ Pocket Blush

chanel and miu miu beauty products

The Best New Products at Ulta Include a Peptide-Packed Volume Shampoo, ‘Longevity’ Anti-Aging Moisturizer and Chanel Eye Patches

By Leiana Foye September 10, 2025

Starting at $11.

nb100 products on sale at ulta

These Award-Winning Products Are Half off for Ulta’s 21 Days of Beauty Sale

By Danielle Fontana Dooley September 4, 2025

This way for major steals.

various cosmetics

Ulta’s 21 Days of Beauty Event Has the Hottest Products at 50 Percent Off

By Leiana Foye August 26, 2025

For the next three weeks.

new beauty products at ulta

The Best New Products at Ulta Include Skin-Tightening Eye Patches, ‘Diamond Veil’ Makeup and More

lipsticks

These Cult-Favorite Lipsticks Are Up to 40 Percent Off at Ulta Beauty Right Now

Rael Microcrystal Activated PM Serum

This $25 ‘Microneedling-in-a-Bottle’ Serum Is the First of Its Kind in the U.S.

Nutrafol products

Exclusive: Nutrafol Expands Into Ulta

Sol de Janeiro fragrance mist and ILIA powder blushes

Ulta’s July New Arrivals Are Bonafide Beauty Gems

General view of the Space NK Grafton Street launch party on June 19, 2014 in Dublin, Ireland.

Big News: Ulta Beauty Acquires Space NK

I Never Skip an Ulta Sale—These 8 Finds Are Too Good to Pass Up

bubble-cosmic-toner

The New Milky Toner Is a Must for Plump, Hydrated Skin

Lake & Skye / Kylie Cosmetics

10 New Arrivals at Ulta Beauty to Get Your Hands On Now

Kopari Brightening Cream and It Cosmetics Concealer

Ulta Is Stacked With New Beauty Products You’ll Use All Summer Long

Gabby Thomas and Rihanna at the 2025 Met Gala

All the Met Gala Beauty You Can Shop at Ulta Right Now

Beyoncé attends the 67th Annual GRAMMY Awards at Crypto.com Arena on February 02, 2025 in Los Angeles, California.

Every CÉCRED Product I’m Buying From Ulta Beauty Today

skin care and self-care products on shelf

16 Skin Care Products Ulta Shoppers Are Buying Up to 40 Percent Off This Week

Thought Ulta Beauty’s Spring Sale Was Over? Think Again

skin care products included in Ulta Beauty's Spring 21 Days of Beauty Sale

All the Skin-Care Steals Still to Come at Ulta Beauty’s Spring 21 Days of Beauty Sale

BeautyStat Cosmetics Peptide Wrinkle Relaxing Moisturizer updated

Ulta Beauty Deal of the Day: The ‘Forehead-Freezing’ Moisturizer From Hailey’s Bieber Favorite Skin-Care Brand Is 50 Percent Off

Rodan + Fields skin care products and makeup

Rodan + Fields Is Now at Ulta

makeup bag cleaning

Ulta Beauty Spring 21 Days of Beauty Is On—And the Deals Are Unrivaled

Ulta Beauty World

Ulta Beauty World Is Coming, and It’s Basically Coachella for Makeup Lovers

Oak Essentials

Jenni Kayne’s Oak Essentials Is Now Available at Ulta Beauty

We’re So Excited for Ulta’s Free Birthday Gifts

laura geller beauty makeup

This Beloved Mature Skin Makeup Brand Is Now Available at Ulta

products included in ulta's wellness week

Ulta Beauty’s Wellness Week Sale Is Just What Your Self-Care Routine Needs Right Now

shape tape concealers updated

Tarte’s Famous Shape Tape Concealer Is Just $16—For Now

live tinted

LIVE TINTED Expands to All Ulta Stores, Launches New Eye Collection

Ethique solid hair care

This Viral Solid Hair-Care Brand Is Now Available at Ulta

chanel and dipityque beauty products in a bag

Hurry—There’s Only Days Left of Ulta’s Big Holiday Beauty Sale and the Deals Are Too Good to Miss

olaplex and oribe hair products

By the Numbers: Here’s Where Readers Purchase Their Hair Care

Tatcha, Ulta Beauty

Mark Your Calendars: Tatcha Is Coming to Ulta Beauty

drunkelephant

Drunk Elephant Issues Voluntary Recall on Three Products

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