Robotic technology is having quite the moment in beauty. Just a few weeks after the first robot manicure system debuted, a new device has landed. On Thursday, November 20, LUUM—the world’s first AI-powered lash extension robot launched at Nordstrom’s Flagship store in New York City.
Developed by LUUM, Inc., the robot can give you a full set of lashes in a fraction of the time of a typical appointment. What does that mean exactly? According to a recent press release, LUUM’s next-gen device applies lashes to both eyes simultaneously, cutting down the time you spend in the chair. Instead of a 75-minute session, which is about the time of a standard appointment, LUUM’s robot aims to finish in 33 minutes.
However, it’s not just about the time. A few less minutes at the salon isn’t really worth it if the quality suffers, especially for something like lash extensions. “We’re proving that automation doesn’t diminish the client experience or the artistry—it enhances both,” shares Jo Lawson, CEO of LUUM. The robot achieves natural-looking results using lightweight wands that gently apply the extensions to the lashline. One user even described the experience as so gentle it felt like “butterfly kisses” during the appointment.
Nordstrom marks LUUM’s New York debut, but the company’s robot lash techs have been around for a while. In 2024, it launched collaborations with Ulta Beauty and Nordstrom, piloting its device in Ulta Beauty stores in San Jose. With this debut, the company shared plans for national retail expansion with both chains in four major markets by Q1 2026.
The timing of this launch feels right on schedule. Not only have lash extensions completely evolved over the last few years, but they’ve also become much more mainstream. From lash lifts to underclusters, it’s clear that the desire for long, natural-looking lashes is strong. For those ready to try something different, LUMM’s system could be the answer.
Want in? You can book an appointment via the company’s website, and pricing varies by location.
