U Beauty has been one of the biggest brands of the past year, with celebrity collaborations and innovative launches. For years, the brand’s iconic products were only attainable through its site, luxury and specialty stores and Amazon. However, the brand is ending the year with an exciting announcement that on December 26, U Beauty will launch at Sephora.
Since the brand’s debut, Sephora and U Beauty have been in quiet conversation about when and how to come together, and five years later, it’s finally happening. Starting December 26, U Beauty’s luxury science-backed skin care will be available online at Sephora.com. In March 2026, the in-store rollout will begin with 46 Sephora flagship locations. This collaboration will help bring the U Beauty’s first-of-its-kind SIREN Capsule Technology—an adaptive delivery system that customizes to your unique concerns—to a larger community of beauty lovers.
“I’m so excited to launch in Sephora because it gives us the opportunity to introduce U Beauty to Sephora’s loyal fanbase,” says Founder Tina Chen Craig. “We launched U Beauty by getting the Resurfacing Compound into as many people’s hands as possible because we know once you try our products, you’ll fall in love. We’re so proud of what we’ve built, and I’m thrilled to bring even more clients to the brand.”
U Beauty was developed to serve a consumer who values results and simplicity over excess, as many people became burned out over 12-step skin-care routines. “Our core consumer values elegance and efficiency. She’s not looking to experiment endlessly or chase every trend. She wants to trust what she’s using works,” says Co-Founder and Chief Marketing Officer Katie Borghese. “Time is the ultimate luxury; we’re giving it back through skin care as streamlined as it is transformative. As we always say at U Beauty, age is no longer linear.”
Chen Craig says the brand’s mission is “to simplify skincare without compromising results, even for sensitive, irritation-prone skin, using the smartest technology available.” She adds that “Science doesn’t need to feel clinical, and luxury doesn’t need to feel traditional. Their intersection should be deliberate, intelligent and deeply personal.”
Michelle Monaghan is a brand ambassador and other stars, including Hailey Bieber and Demi Moore, are fans of the products, demonstrating that the brand is great for any age. “U Beauty is a brand that celebrates beauty at all stages of life, and as an inclusive space for all things beauty, Sephora invites that same spirit,” says Monaghan. “This partnership really resonates with me and women of my generation, who are embracing change with confidence. And selfishly speaking, I’m thrilled my daughter and I can finally shop at the same store!”
Brooke Banwart, SVP Skincare Merchandising at Sephora, says they’re excited to welcome “this disruptive brand.” Hero products like Resurfacing Compound ($148) and SUPER Hydrator ($168) will be available along with multifunctional favorites like the SCULPT Neck + Décolleté Concentrate ($138) and the brand’s signature fragrance, PROEM Eau de Parfum ($198).
