Eye Color

2025 eyeshadow launches

The Most Gorgeous Eyeshadow Palette Launches of 2025 So Far

By Allie Hogan November 26, 2025
A feast for the eyes.
Chai latte makeup trend
Makeup

Chai Latte Makeup Is Fall’s Coziest Aesthetic

By Jessica Fields October 16, 2025
Cozy vibes loading.
luxury eye makeup
Makeup

The Prettiest Luxury Eye Makeup We’re Obsessed With for Fall

By Britt Fallon October 10, 2025
Jewel-toned shadow, defined brows and full, fluttery lashes
SANTA MONICA, CALIFORNIA - AUGUST 07: Selena Gomez attends Rare Beauty's Rare Eau de Parfum Launch Party at Santa Monica Post Office on August 07, 2025 in Santa Monica, California.

You Can Now Buy the Exact Blush and Lip Products Selena Gomez Wore on Her Wedding Day

woman wearing makeup and gold earrings

Kevyn Aucoin’s Top MUA Names Fall’s Biggest Trends

various makeup on silver tray

The Fastest-Growing Viral Makeup Brands on TikTok

older woman wearing black eyeliner

The Best Eyeliners for Mature Eyes, Per Shoppers 40 and Over

Woman with blond hair and glossy lips
Makeup

How to Master Watercolor Makeup, According to Experts

By Jessica Fields July 22, 2025
Sheer tones and light washes.
iridescent eye shadow
Makeup

The 6 Best Iridescent Eye Shadows to Try Now

By Isabelle Buneo July 16, 2025
Shimmer and shine.
award-winning mature skin makeup
Makeup

15 Award-Winning Makeup Products That Flatter Mature Skin

By Tatiana Bido July 14, 2025
Tested by editors, loved by 40-and-up skin.
blonde woman in sunlight

Kevyn Aucoin Beauty’s Top MUA Talks Major Summer Beauty Trends

eyeshadow palettes

Best Powder Eye Shadow for Mature Eyes

Kylie Jenner attends the red carpet during the 70th David Di Donatello at Cinecitta Studios on May 07, 2025 in Rome, Italy.

Kylie Jenner Did Her Own Red Carpet Glam—Shop the Products

Victoria Beckham burgundy mascara

These Are the 2 Fastest-Growing Mascara Products

Martha Stewart attends the opening night of "Othello" at the Barrymore Theatre on March 23, 2025 in New York City.

Martha Stewart’s Recent Makeup Look Includes a $14 Bronzer, $68 Concealer and Everything in Between

The Science Behind Brighter-Looking Eyes

Model with doe-eyed makeup and soft glam look

Doe Eyes Are Taking Over—Here’s How to Get the Look

model getting eyes done

Charlotte Tilbury’s New Launch Is Her Biggest Backstage Beauty Secret

Ariana Grande attends a lunch reception with special guests Cynthia Erivo and Ariana Grande on January 22, 2025 in London, England.

Ariana Grande Wore Her Very Own r.e.m. Beauty Liquid Eyeshadow on ‘Jimmy Kimmel Live’

blonde model looking into mirror in pink and blue tinted image

Makeup Masterclass: How to Create an Aura Effect

woman outdoors with bangs and hair in face wearing red lipstick

Mood Ring Makeup Products to Up Your Aura

Beautiful Young Woman Facial Portrait

White Eyeshadow Should Be in Your Winter Makeup Routine—Here’s Why

side by side images of women wearing black cherry blush and lip balm

It’s An Icy, Black Cherry Winter—10 Products to Get You in the Spirit

zoomed in photo of woman'e eye with red and gold eyeshadow

Make Room, Clean Girl Beauty: It’s Time For Something New

close up of glittery eyeshadow on eyelid

Eyeshadow Sticks Are Trending—Here Are 6 to Try

Hailee Steinfeld wearing and money makeup look

Old Money Makeup Is the Trend Your Favorite Celebs Love

Selena Gomez and Quinta Brunson

Star-Tested and Approved: 60 Celeb-Loved Beauty Essentials to Gift This Year

Merit Beauty and Patrick Ta eyeshadows

Best Eyeshadows for Mature Skin: Our Top 10 Picks

Meg Ryan and Billy Crystal pose for the movie "When Harry Met Sally" circa 1989.

How to Get the Meg Ryan Fall Look

various luxury makeup products

Luxe Makeup Products Our Editors Say Are Worth the Splurge

dark feminine makeup trend

Dark Feminine Makeup Is the Anti-Demure Girl Trend

various makeup palettes

10 Multi-Use Palettes That Might Replace Your Entire Makeup Collection

new york fashion weeks makeup trends 2024

Glam Under-Eye Bags and ‘90s Nudes: The 2024 NYFW Makeup Trends We’re Still Thinking About

malassezin

The 7 Best Eye Shadows for Blue Eyes

aging makeup mistakes

Gen Z’s ‘Post-Perfectionism’ Is the Least Popular Makeup Trend, Data Says

Chanel makeup palette and red lip product

The Very Best Chanel Makeup

close up of woman's closed eye with black eyeliner

The Best Eyeliner Tips for Beginners, Mature Skin and More

Urban Decay Naked Palette

It’s Time to Retire Your Old Original Naked Palette—The Iconic Favorite Is Back

Angel Makeup Will be Everywhere This Summer—Here’s How to Try It For Yourself

kris-jenner-met-gala-2024

The Makeup and Skin Care Keeping Kris Jenner Young at the Met Gala

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